San Francisco Bay Metropolitan Area

San Francisco Bay Area Overview and Opportunity

As one of the most well-known cities throughout the state of California, along with the West Coast, San Francisco and the rest of the Bay Area offers a great opportunity for those who are interested in getting involved in real estate investing. Not only is there a large number of homes available on the market, but it is also a desirable area, making it easy to turn a home into a profit with a little hard work and patience. Before you make the decision to invest in real estate in the San Francisco Bay area, it’s important to understand the specifics of the area and why it can be a lucrative choice for this type of investment opportunity.

Understanding the Bay Area

First and foremost, you will need to determine what areas come together to create the San Francisco Bay area. The city of San Francisco is only a small piece of the puzzle. Investors who are interested in working with real estate in the San Francisco area can also explore properties in North Bay, East Bay, South Bay and Peninsula. These areas include a number of popular cities, including San Jose, Oakland, Berkeley, Palo Alto and Mountain View. When you search for properties in the Bay Area, it’s important to realize the actual boundaries can be somewhat uncertain, with different resources listing the boundaries in different locations. It may be best to talk to a real estate professional to ensure you are making the right choices before you invest in a property you think is located in the San Francisco Bay area.

Population Growth

San Francisco is located approximately halfway up the coast of California, making it a desirable location. In the past, the growth in San Francisco lagged behind the rest of the state, especially between the 2000 and 2010. However, in the past decade, growth in this metropolitan area has overshadowed the overall population growth in California, as well as across the rest of the country. This means now is the ideal time to invest in properties in San Francisco, either flipping them and selling them for profit or purchasing properties to rent out.


For the most part, those who are attracted to the city of San Francisco and the immediate surrounding areas are in their 20s and early 30s. The other age groups are relatively similar to the demographics of the other major city areas in California. Most of the Bay Area residents classify as non-Hispanic whites with Asians following closely behind. Like many other California metropolitan areas, the San Francisco area has a relatively low black community, though the numbers are slightly higher than other areas of the state. Hispanics make up a moderate percentage of the current population of the city and the surrounding areas.

Average Income and Employment

The San Francisco Bay area can be one of the most expensive places in the state to live. However, the median income level is also significantly higher than other parts of the state, as well as the rest of the country. In fact, an income of $100,000 per year is considered to be low income in San Francisco. However, this doesn’t mean a majority of the people are making incomes higher than this. The median household income in this city and the surrounding areas is approximately $72,000. The good news is there are plenty of places to obtain solid employment, with many large corporations headquartered in the area. Technology is one of the leading fields in San Francisco, with access to jobs at Yahoo!, Apple, Google, Oracle and more. Some of the other options include jobs in financial services, manufacturing, defense, biotechnology and research.

Area Attractions

It isn’t all about work when it comes to San Francisco. The Golden Gate Bridge is perhaps the most iconic of the features you will find in San Francisco Bay and can be a joy to visit, even for area residents. You can also take a trip out to Alcatraz and ride the famous cable cars. Residents can also get away from the city and take in nature as well at Muir Woods, Point Reyes National Seashore and Mt. Diablo State Park. With all of the areas that make up the San Francisco Bay area, there is bound to be the ideal neighborhood for everyone.

San Francisco is a booming city surrounded by a variety of other areas that can offer plenty of real estate investment opportunities. Although the number of houses flipped in this area is significantly smaller than other areas of the country, the returns you can expect to see are notably higher. This makes many real estate investments the smart choice for making a living in one of the most popular cities in California.

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